Learn how Marketing Automation can become a key part of your lead generation programme.

In our e-guide the following chapters will provide an introduction and help you to assess whether Marketing Automation is right for your business:


  • What is marketing automation software?

  • What are the buying considerations in marketing automation?

  • So how do I assess if marketing automation is right for our business?

  • How do we compare marketing automation software?

  • Why choose HubSpot for marketing automation?

  • Example approach to marketing automation

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